White Label Restaurants is a business simulation that allows teams to tackle the challenges involved in growing a multiple consumer retailing business from several different starting situations. A business that is already growing fast, another that must be rescued from disaster, or the challenge of chasing a rival who started to develop their business and exploit the market before you.
Teams can pursue a variety of goals:
- Building the firm’s sales or profitability.
- Growing and maintaining 'shareholder value or simply seeking personal rewards from profit-related bonuses.